General Metabolics

generalmetabolics.com/

Except for the news posts, the client wanted their site, General Metabolics, to include all of their modest content in just a single-page site. They provided for us a logo, and a couple of images relevant to their research into metabolomics. The big challenge, personally, was having to design for an overall green color scheme. While I pride myself in my flexibility and ability to adapt to the sensibilities and requirements of my client, I can admit to having a particular aversion to looking at too much green.

By muting particular tones and using contrasting, nearly black greens in places, along with background white and some repetition of tan/brown tones, I was able to design a green website that avoided that feeling of the psychiatric institute or hospital room.