Project Summary
LexMar Global designs and manufactures specialized measurement instrumentation for the petrochemical industry, with a focus on polyolefin reactor optimization and quality control. Their electrostatic sensors and magnetic resonance analysis systems help manufacturers monitor reactor conditions in real time, catching issues like fouling and agglomeration before they cause costly shutdowns. With service and agent locations spanning the Americas, Europe, the Middle East, and Asia, LexMar serves a global base of process engineers and plant operators who rely on precise, trustworthy technical information to evaluate and integrate this equipment into their operations.
My Role
I led the content architecture and technical documentation build for the site, along with producing motion graphics used to explain LexMar's product line to a broader, less technically specialized audience.
Partners showcase for LexMar Global
Design & Development Highlights
LexMar's product line is inherently document-heavy, with application notes explaining specific measurement techniques, detailed product specification sheets, and technical resource materials that engineers rely on when evaluating new equipment. Rather than treat these as static downloads, I built a set of custom post types and templates that organize this material by product line and application, giving visitors clear pathways to find the exact technical resource relevant to their process and giving LexMar's team a straightforward way to publish new documentation without needing developer support for every update.
I also developed motion graphics and video content to highlight LexMar’s network of industry partnerships and reinforce the company’s position within a highly specialized global market. Using DaVinci Resolve along with custom 3D assets created in Blender, I developed a polished animated presentation that brings together partner identities within a cohesive visual sequence.
Multiple versions of the piece were explored during the project, including the version ultimately selected for the LexMar website and an alternate concept presented here. The portfolio version reflects my preferred creative direction, using motion, dimensionality, and pacing to turn what could otherwise be a static collection of partner logos into a more engaging expression of LexMar’s industry relationships.