Design Portfolio

Websites

I’ve built these recent websites using WordPress and the Elementor page builder, with a focus on something our clients really value: once the site is finished, they can take it over themselves. With just a bit of training, which I usually walk them through, they’re able to make their own updates and edits without needing to rely on us for every change. Many still come back to us for larger updates or new features, but they appreciate knowing the site is truly theirs to manage and that nothing is hidden behind a curtain.

Click on each site below for details and the direct link to the client website.

Logos

This collection represents a range of logo work, most of which are original designs created for new brands and organizations. Each one reflects a close collaboration with the client. My goal is never to impose a personal style, but to translate their vision into something functional, adaptable, and memorable. I work to understand not just what they want visually, but what the logo needs to communicate and how it will live across different media.

A couple of pieces here are exceptions to the “from-scratch” approach. The Sam La Grassa’s logo is a vectorized simplification of their existing illustrated mark, created to work in single-color print scenarios without losing its character. The Alvamed AI logo is a spinoff adaptation of the parent company’s branding – the blue-yellow graphic was reimagined (and animated) to signal a distinct identity while staying connected to the original.

Print Projects

While most of my recent work centers on digital design, especially websites, I continue to approach every project with print considerations in mind. This is particularly important in logo development, where I prepare variations that perform reliably across different background colors, production methods, and monochrome applications.
I have the opportunity, from time to time, to create printed pieces such as mailers, posters, and brochures. Here are a few examples of that work.

Quaero Trade Show Banners

Quaero gave us months of notice that they’d need a series of about a dozen silk banners printed for a trade show, where they were promoting their new production facilities in the US Boston region. But they waited right up until just a few days before the printer needed final files to get me the content needed to design from. So these things were generated in a rush! 

I did have time previously to study the brand and learn learn their style and prepare some basic design assets. Still, generating a dozen (often fairly text-heavy) banner graphics was a tall order. As I generated graphics, our Quaero USA partner was providing real-time feedback in our office, editing some word choices or photo selection – it was a whirlwind of activity, but we pulled it off. The photo of the trade show here shows the presentation area in progress (they were so busy, I don’t think anyone took great photos during the event) but by all accounts, it came together just as envisioned. 

Granite Peak Brewing - Pack Monadnock Trail Ale

A conceptual brand and packaging system for a fictional New Hampshire brewery. The design centers on a rugged, place‑driven identity inspired by local trail culture, with a session IPA named for Pack Monadnock. 

Northline Coffee Roasters Packaging

Before working full-time as a designer, I found success as a coffee roaster, where my roasts routinely scored over 90 points with the celebrated Kenneth Davids at Coffee Review. Needless to say, I still have a soft spot for coffee and, even more so now as a professional designer, for coffee packaging. 

This project was simply a personal, vanity exercise. The company and coffee are made up, but the packaging style and clean legibility of the labeling is on point with the kind of styling I’d bring to my own brand if I were ever (I won’t be) to get back into the industry.

ISDS program

For their trade show a few years ago, this brochure became the template that the client followed for subsequent years. The biggest challenge of this project was organizing the text-heavy program information in legible tables. The client provided frequently modified data leading up to the event, requiring constant collaboration and adaptability, right up to the moment just days before the file needed to be sent to printers to insert a series of advertisement pages and in memoriam message. 

Dolphin Insulation Mailer

The project here was quite straightforward; the client knew what they wanted to communicate and the format of the mailer they wanted to send – I just needed to get the information all laid out handsomely. The illustration and photos were sourced from stock photo sites. 

Videos

Many clients use video as visual reinforcement – a dynamic backdrop that supports the primary message of a homepage. Creating a loop that feels seamless and engaging requires careful choices: the right footage, the right pacing, and transitions that hold a viewer’s attention without overwhelming the content. It’s a balance I’ve become skilled at, as seen in the Health Equity Solutions or Cam’s Demo homepage videos.

I’ve also taken on projects that require motion graphics and more technical editing, working primarily in DaVinci Resolve. Examples include the partner‑logo animation for LexMar Global (the version shown here is my preferred cut) and the straightforward but technically demanding ACAF product demonstration.

I’m not claiming Hollywood credentials, but I’ve built a solid foundation in video editing and motion graphics, and I’m ready to take on more complex challenges as they come.

Fine Art

My design practice is rooted in a fine‑arts foundation. You can view a selection of my oil paintings on my homepage

ATI Systems | Project Overview

  • Developed typography and color selections for a consistent brand image to be continued by the client from the website throughout other marketing materials
  • Custom animated text
  • Animated, radiant circles (mildly hypnotic, best used as a background element) adapted from the client’s logo
  • Mega menus
  • Video splicing and timed, animated text for homepage hero banner
  • Full design and styling of dozens of pages
  • Mobile-responsive design

Crossroads Contracting | Project Overview

  • Developed typography and color selections for a consistent brand image to be continued by the client from the website throughout other marketing materials
  • Custom Portfolio, using a custom post type and dynamically-linked tab allowing the sorting of portfolio items by category
  • Individually designed interior pages
  • Mobile-responsive design
  •  

MBTA Retirement Fund | Project Overview

  • Restructured information from an older site to improve overall UX with a more intuitive layout
  • Focus on accessibility, particularly usability for screen readers and maintaining high contrast levels of text
  • Maintaining a consistent use of brand colors
  • Mega menus
  • Mobile-responsive design

Paul F. Glenn Center for Biology of Aging at Harvard Medical School | Project Overview

  • Restructured information from an older site to improve overall UX with a more intuitive layout
  • Focus on accessibility, particularly usability for screen readers and maintaining high contrast levels of text
  • Maintaining a consistent use of brand colors
  • Mobile-responsive design

I have worked with the Glenn Center for over a decade, helping to manage the registrations for attendance to their annual symposium on aging. When they decided to finally redesign their website, I was very eager for my firm to put in a bid and extremely gratified to be awarded this job. It is both a much more aesthetically pleasing site, as well as easier to use, but also (personally important as someone who had to edit their old PHP site via FTP uploads) infinitely easier to maintain.

Circumpolar Navigator | Project Overview

  • Integration with custom plugins, connecting to Archive.org projects
  • Original logo and brand design including establishing color and typography for this new organization
  • recoloring and typesetting of vector map graphics to maintain consistent brand styling
  • Creation of multiple custom post types and templates for displaying a complex collection of interrelated posts and collections of research data
  • Mobile-responsive design

Lexmar Global | Project Overview

  • Creation of multiple custom post types and templates for displaying white papers, products, and resource sheets
  • Custom-programmed integration of pdf document embedding in templates, providing ease-of-use for client editing
  • Motion graphics/video editing in DaVinci Resolve
  • Simple 3d-asset edits in Blender
  • Adapt print-design pdf documents to SEO-friendly web pages
  • Mobile-responsive design

Tidewell | Project Overview

  • Logo design and brand development
  • Custom icons creation
  • Minimalist design with a focus on easy editing by the client and clear navigation, legibility, and usability for site visitors
  • Mobile-responsive design

The client had only the most basic concepts of how to organize and present the information to best represent his young company, and so this site represents a lot of collaboration between myself as the visual designer, our in-house writer, and the client to shape the structure and final messaging. 

Sam LaGrassa's | Project Overview

  • Modernize the website branding and messaging for a well-established company
  • streamline site navigation and page structure
  • replace an older system for pop-up  management and update its design
  • mobile-responsive

Nashua ALC | Project Overview

  • Adapt an older site (also designed at NH Web Design/MBA Team) to streamline navigation, modernize to a more flat, clean aesthetic, and adopt the user-friendly Elementor page builder to accommodate easier edits by the client
  • Creation of custom post types with targeted custom fields and templates for the display of Team and Board members
  • Mobile-responsive design

Although a lot of interior pages have changed substantially since its initial creation (the client is very appreciative of their ability to make their own edits) it still looks overall clean and legible. Perhaps the biggest challenge at the start of the project was fitting in all of the information the client wanted displayed in their header. 

Incidentally, I actually was a child in their daycare program many years ago, so to get to redesign this site for the Nashua ALC was quite close to my heart. 

R&B IT Solutions | Project Overview

  • Modernize the website branding and messaging for a well-established company
  • Design user-friendly mega menus
  • provide a streamlined interface for support options
  • mobile-responsive

Immersive Aerial Media | Project Overview

  • A streamlined, minimalist site intended simply to get visitors directly to the client’s impressive work – showcasing their drone video creations
  • Mobile-responsive design

Fairview Machine Company | Project Overview

  • Creation of the homepage design, Color scheme, typography to be applied across the rest of the site
  • Oversaw and approve the buildout of interior pages, following the approved template and layouts of the homepage
  • Mobile-responsive design

ECM Power | Project Overview

  • Custom post types with custom-programmed fields and templates allowing the client to manage complex layouts for individual community pages, including embedded pdf documents, in a streamlined and user-friendly backend interface
  • Custom logic programming for a complex form, connecting multiple fields and link targets to different auto-fill and conditional logic fields, using Gravity Forms and custom scripts
  • Brand coloring and typography development for this new company as well as collaborative logo development (client largely steered the logo concept, while I executed on their vision to provide a flexible vector graphic with variations for different display and print scenarios)
  • Mobile-responsive design

Colonese Law | Project Overview

  • Adapting content from an older website from the now-dissolved firm, Plaintiffs Practice Group at Brown Jacobson 
  • Focus on legibility and accessibility
  • Mobile-responsive design

Health Equity Solutions | Project Overview

  • Worth within established brand colors and style 
  • Modernize website design and layout
  • Create a mega menu for a complex site structure
  • Focus on accessibility – usability for screen readers and consistent contrast levels
  • Multiple custom post types with custom behaviors and document embedding
  • mobile-responsive design

view in context at Health Equity Solutions

Product comparison for ACAF solutions, displayed offline

view in context at https://camsdemo.com/

The client (LexMar Global) ultimately preferred a more hectic, busy-looking video, but this was my preferred approach.

view in context at Crewless Marine.

view in context at ATI Systems