Project Summary
Quaero is an international CDMO specializing in the design and manufacture of in-vitro diagnostic analyzers and consumables. For a major industry trade show, the company needed a coordinated series of large-format graphics promoting its manufacturing capabilities and growing presence in the Boston area.
My Role
I designed a system of approximately a dozen large-format silk banners and display graphics that would work individually while forming a cohesive branded environment across the exhibition space. Although the event had been planned months in advance, final content arrived only days before the printer's production deadline, turning the project into an unusually intensive exercise in rapid design and production.
Design Highlights
Fortunately, I had used the lead time to familiarize myself with Quaero's existing visual identity and prepare a foundation of reusable design assets. When final production began, that preparation made it possible to work quickly without sacrificing consistency. The resulting system uses Quaero's distinctive turquoise and orange palette, bold typography, recurring graphic motifs, and consistent image treatments to unify banners of substantially different dimensions and content requirements.
One of the principal challenges was accommodating a large amount of technical and promotional information within graphics intended to be read in a busy trade-show environment. I established clear visual hierarchies that gave primary messages immediate prominence while organizing technical details, product imagery, manufacturing capabilities, and supporting photography into secondary levels of information.
Production became a highly collaborative, real-time process. As I completed individual graphics, our Quaero USA partner reviewed them in the office, refining messaging, replacing photographs, and adjusting content while I simultaneously developed the remaining pieces. Designs therefore had to remain flexible enough to accommodate late revisions while still functioning as parts of the larger visual system.
Despite the compressed schedule, the complete set was delivered in time for production and installed as part of Quaero's exhibition environment. The project was a useful demonstration of the value of establishing a strong visual framework early: even under considerable deadline pressure and with content continuing to evolve, a well-defined design system made it possible to produce a large family of coordinated materials efficiently and consistently.