Project Summary
Morphic Therapeutic was a biotechnology company focused on developing oral integrin therapies for serious chronic diseases. I developed a family of animated informational cards highlighting individual integrin proteins, combining scientific reference material with motion and a cohesive visual system. The company was subsequently acquired by AbbVie.
My Role
I designed the complete card system, establishing the typography, color families, information hierarchy, and visual treatment used across the series. Morphic provided video renderings of the individual protein models, which I processed and adapted into lightweight animated graphics suitable for digital use.
Design & Development Highlights
Each card needed to communicate a considerable amount of specialized scientific information—including integrin family, ligands, biological function, associated genes and proteins, chromosome locations, and relevance to disease—while remaining visually engaging and immediately recognizable as part of a larger family. I developed a consistent architecture with oversized integrin nomenclature, individualized color palettes, clearly divided information regions, and a central protein visualization as the dominant graphic element.
The supplied protein renderings required substantial post-production before they could become part of the finished designs. Using DaVinci Resolve, I isolated the protein structures from their original video backgrounds and created monochromatic versions with transparency. I then identified suitable looping sequences and reduced the motion to a carefully selected set of frames, keeping the resulting GIF files efficient without sacrificing the impression of continuous movement.
In Photoshop, I built the final card layouts and assembled the animations frame by frame. I also created the slowly rotating radial pattern behind each protein and synchronized its movement with the molecular animation, adding a subtle secondary layer of motion without competing with the scientific imagery or reference information.
The finished series turns highly technical source material into a distinctive family of compact animated graphics—balancing scientific information, visual identity, and motion within a format that remains consistent across very different protein structures.
